The American Specialty Toy Retailing Association (ASTRA) The American Specialty Toy Retailing Association (ASTRA)
About ASTRA

With more than 1,300 members, the American Specialty Toy Retailing Association (ASTRA) is the largest non-profit trade association for companies in the specialty toy and children’s products arenas. ASTRA and its member companies promote the growth of the specialty toy industry by delivering products that serve children’s best interests.

ASTRA members build their businesses around specialty toys, which generally are designed with a focus on what the child can do, rather than what the toy can do. In other words, our members’ products are about the features of the play more than the features of the toy.

Our more than 1300 members include:

  • Locally owned independent toy and children’s products retailers
  • Specialty toy manufacturers
  • Manufacturer’s representatives
  • Industry affiliates
  • Suppliers and service providers
  • Bookstores
  • School Supply Stores
  • Gift Stores

ASTRA’s Mission:

The mission of the American Specialty Toy Retailing Association (ASTRA) is to “lead the way through play” by providing quality products that help children have fun, achieve success, and lead happy, healthy lives. We do this by providing leadership and resources to manufacturers, retailers, sales representatives, and others who are committed to producing and selling quality play materials with high play value.

ASTRA was founded in 1992 for two simple reasons:

  1. To strengthen the part of the toy industry that is committed to providing children with healthy, quality play materials that have high play value
  2. To bring members of the specialty toy industry together to help each other succeed

For more information on ASTRA, visit the ASTRA website at www.astramarketplace.org
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© 2012 The American Specialty Toy Retailing Association (ASTRA)
432 N. Clark Street, Suite 401, Chicago, IL 60654 (p) 312-222-0984 (f) 312-222-0986 (e) info@astratoy.org